Verified Fan is a Marketing Tactic. Period.
In August, Taylor Swift turned heads (again) when she announced a collaboration with Ticketmaster’s new Verified Fan program. The widely reported reasoning for supporting Verified Fan was to get tickets into the hands of fans, as opposed to scalpers and bots. Funny thing: in order to participate in #VerifiedFan, one needs: A verified email address; A cell phone number The ability to click on links On last check, scalpers can definitely cover these three requirements and any high school kid…